The smarter E Europe Conference Opening Session: GET ENERGIZED: RENEWABLES 24/7

Tuesday, June 18, 2024

09:30 am - 11:00 am
ICM München
Room 1

Further information coming soon.

09:30 am - 09:40 amWelcome & Introduction

Markus Elsässer


Solar Promotion GmbH

09:40 am - 10:10 amKeynote Speech

10:10 am - 10:55 amPanel Discussion

Katharina Eickelberg

Senior Vice President Global Communication & Sustainability

SMA Solar Technology AG

Bruce Douglas


Global Renewables Alliance

10:55 am - 11:00 amClosing

Katharina Eickelberg, SMA Solar Technology AG

Senior Vice President Global Communication & Sustainability


Katharina Eickelberg is the Senior Vice President Global Communication & Sustainability at SMA Solar Technology AG, a leading global specialist in photovoltaic system technology. She is responsible for Communication, Brand, Public Affairs and Sustainability. Additionally, Katharina is a director on the board of Solar Power Europe. Before joining SMA, Katharina held different positions in the energy sector, most recently as Head of Business Communication at Swedish utility Vattenfall and member of the supervisory board of GASAG AG. Besides driving communication and sustainability at SMA, she concentrates on topics such as Leadership and Diversity & Inclusion. Katharina lives in Hannover with her two sons.

Markus Elsässer, Solar Promotion GmbH



Markus Elsässer studied mechanical engineering at the University of Stuttgart. He worked for a German manufacturer of solar thermal systems before he founded several companies all in the field of renewable energies. Markus Elsässer is the founder and CEO of the company Solar Promotion GmbH, an internationally operating exhibition company with a focus on renewable energy, energy storage technologies, electric transportation and energy efficiency. In 1991 he founded Intersolar, the world´s leading exhibition series for the solar industry with events spanning four continents. In 2014 the ees (electrical energy storage) exhibition was started, which has become Europe's largest exhibition for batteries and energy storage systems. In 2018 he founded The smarter E, an innovation hub for events and topics driving the new energy world: renewable energies, decentralization, digitalization and electric transportation. Solar Promotion has currently 50+ employees in Germany and has representation offices in 14 countries.

Miguel Stilwell d'Andrade, EDP



Miguel Stilwell d'Andrade is CEO of EDP, a global leader in renewables, networks and client solutions, with operations across Europe, North America, Latin America and Asia-Pacific. More than 85% of the energy produced by EDP comes from renewable sources, and the goal is to be all-green by 2030. Miguel accumulates more than 20 years of experience in the energy sector. He spent the early part of his career in Investment Banking and has been a leader at EDP since 2000, from several transactions and investments that laid the foundation for EDP Renewables, to CEO of EDP Spain, CEO of EDP's supply business in Portugal and Board Member of EDP Distribution. After being the CFO of EDP, Miguel became CEO of EDP and EDP Renewables in January 2021.

Bruce Douglas, Global Renewables Alliance



- Mission: Electrify everything (that can be electrified) with clean and renewable energy. - Bruce Douglas has 25 years' international experience in the promotion of renewable energy and electrification. - He is currently CEO of the Global Renewables Alliance, the single voice for the international renewable energy industry, representing wind, solar, geothermal, hydropower, storage and green hydrogen. - Previously he has held the following positions: Director of Communications and Business at Eurelectric, Deputy CEO of SolarPower Europe, Coordinator of the RE-Source Platform - the European alliance for corporate sourcing of renewable energy, founding Chairman of the Global Solar Council (GSC), Chief Operating Officer at WindEurope for 10 years, founding Secretary General of the Global Wind Energy Council (GWEC) and Managing Director of FLiDAR, an offshore wind company. - He has a Master degree in renewable energy systems technology and is fluent in English and French.

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