Contract Extension: The Smarter E Europe Sticks to Munich as an Exhibition Location

News – June 12, 2023

Together with the Bavarian Prime Minister Dr. Markus Söder, the two CEOs of Messe München, Dr. Reinhard Pfeiffer and Stefan Rummel, and Markus Elsässer, Managing Director of Solar Promotion GmbH, announce a success: The smarter E Europe remains loyal to Munich as a exhibition location and, as Europe's largest platform for the energy industry has extended its contract as a guest event until 2028.

From left to right: Stefan Rummel, Dr. Markus Söder, Markus Elsässer, Dr. Reinhard Pfeiffer

"After 15 years together, we are happy to announce that our partnership with Messe München will continue and that the Bavarian metropolis will remain the home of The smarter E Europe. Together, we will continue our high level of commitment to the renewable, decentralized and digital energy world and continue to provide strong impulses from Munich to the world," said Markus Elsässer. Together with the Prime Minister and the CEO dual leadership of Messe München, the contract extension was symbolically sealed.

"Such events are important for the energy industry in Bavaria," emphasized Bavarian Prime Minister Dr. Markus Söder. From June 14 to 16, the global industry will meet again in at Messe München. This year, The smarter E Europe will take place on a record area of 180,000 square meters in 17 exhibition halls (incl. ICM) and with over 2,450 exhibitors.

A total of over 85,000 visitors from 160 countries are expected. The innovation platform holistically shows what is needed for the new energy and mobility world and how a renewable energy supply can succeed around the clock. The smarter E Europe combines the four exhibitions Intersolar Europe, ees Europe, Power2Drive Europe and EM-Power Europe. Europe's largest platform for the energy industry thus covers the entire spectrum of innovative solutions for the sustainable energy world.

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