Scaling E-Mobility: Markets, Software and the Race for the EV Driver

Robert began his automotive career after earning a degree in electrical engineering. He spent 15 years at Honda in Ohio, spearheading advanced product engineering initiatives and leading the North American implementation of Honda's hybrid powertrains. During this time, he also served as a key program leader for the Acura TLX and NSX, and headed the Infotainment engineering team. Since joining SBD in 2017, Robert has been integral to the Connected Car and EV practices, managing large-scale projects for OEMs and Tier 1s. Now serving as Domain Principal for Electrification, he provides global subject matter expertise to diverse projects, supporting clients' journeys in the electric revolution.

Linda Boll is Country Director at Fastned Germany, where she is helping to build a future in which charging an electric car is as effortless and intuitive as charging a smartphone. After studying in Maastricht and London, she spent nearly fi ve years in public affairs, working in Brussels and The Hague on shaping the European energy sector. Since 2021, Linda has focused on expanding fast‑charging infrastructure for electric cars in Germany, working at the intersection of regulation, location development, and business strategy. Her goal: to design charging infrastructure that truly fi ts into people's everyday lives, from clear user experience at the station to reliable, high-speed charging along key corridors. In her role as Country Director, she advocates for framework conditions that make it easier for drivers, cities, and partners to switch to electric mobility at scale. Since December 2025, she has also served as Chair of the newly founded association e-mobility Deutschland e. V..

Balazs Zeitler is a senior executive and technology leader in eMobility and electrification, currently heading global software department at Siemens eMobility. He brings over 15 years of experience building and scaling digital, SaaS, and energy focused businesses across both corporate and startup environments.. His background spans vehicle electrification, EV charging software, energy management, cloud platforms. Balazs focuses on turning emerging technologies into commercially viable, scalable eMobility solutions.

John leads LCP Delta's Electric Vehicle (EV) team and has overall accountability for the successful delivery of our EV-related products (EV Charging Research Service & CHARGEtrack) and consultancy projects. With over 15 years in the energy industry, he is passionate about driving the transition towards net zero - and electrification of transport is an integral piece of the puzzle. He has been with LCP Delta since 2012. During this time, he has had the privilege of supporting a wide range of businesses including energy companies, equipment manufacturers, policy makers & investors on topics ranging from EV charging to combined heat & power (CHP) to microgrids. He graduated from the University of Edinburgh with an MChem in Environmental Chemistry.