Is the European Car Industry Being Overrun by China?

The smarter E Podcast Episode 169 | March 14, 2024 | Language: German

Half a million new electric cars were registered in Germany in 2023. This leads to a total number of electric vehicles of currently around 1.4 million cars. Even though Chinese car brands are still barely visible, we often hear that Chinese manufacturers will soon dominate the market. Especially when it comes to affordable, low-cost vehicles. But is this really the case? And what does this mean for European manufacturers?

We talk about this with Marcus Zacher, editor-in-chief of elektroautomobil, the specialist magazine for electric mobility.


  • 04:20 Chinese manufacturers are pushing into the European market. A cause for concern for European manufacturers?
  • 06:38 BYD is now coming with its own freighters. Will Chinese manufacturers now flood the German market?
  • 10:45 So far there are relatively few affordable models, few small cars. When can we finally expect them?
  • 13:05 The marketing strategies of the various Chinese e-car brands are quite different. How are the Chinese positioned here?
  • 16:39 What about availability? How long should I expect after placing an order?

About The smarter E Podcast

The smarter E podcast is all about the current trends and developments in a renewable, decentralized and digital energy industry. Our moderators Tobias Bücklein and Zackes Brustik welcome and interview personalities who shape our industry and drive developments forward. A new episode is published every Thursday.

Click on the logo to listen to the podcast on the platform of your choice.

About Marcus Zacher and elektroautomobil

Marcus Zacher, editor-in-chief of elektroautomobil

Marcus Zacher has been editor-in-chief of Elektroautomobil since the beginning of 2020. He previously worked in the automotive industry for many years, where he was involved in the development of high-voltage batteries for electric and hybrid vehicles. He discovered his passion for all forms of electromobility during his bachelor's degree, which is why he later completed a master's programme in this field. Today, Marcus Zacher is involved in all aspects of electromobility and tests everything that moves electrically.

Elektroautomobil is available from newsagents as a German-language magazine. A classic automotive magazine with a focus on electromobility. A magazine for a new generation characterised by individuality, an interest in innovative technology and a sustainable attitude to life.

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