Participation Information for Start-ups

Are renewable energy, decentralization, and digitalization more than just buzzwords for you? Have you founded a start-up that is working to advance the new energy and e-mobility sector? Then you should secure a spot at the innovation hub The smarter E Europe!

Europe’s largest platform for the energy industry is a uniquely international event, where you will have the opportunity to forge valuable connections with the industry’s key decision makers.

Participation Options

Shape the new energy world by taking the opportunity to show off your innovative business models to over an international audience of industry professionals.

To participate, you can choose between three packages: NEWCOMER, RISING STAR and INNOVATION MADE IN GERMANY. Please note that the INNOVATION MADE IN GERMANY package can be only booked by companies headquartered in Germany.

NEWCOMER – Present the Essentials


Do you represent a young start-up that can't afford its own booth but still wants to be present at The smarter E Europe as an exhibitor? Then the NEWCOMER Package is just the thing for you:

  • Presentation space (approx. 4.5 sqm)
  • Booth construction: Floor covering, spotlights, signage suspension with logo
  • Furniture per exhibitor: Counter area, bar stool
  • Electricity connection at the counter and consumption (up to 3 KW)
  • Daily booth cleaning
  • Entry in the official exhibitor lists
  • Costs for the Association of the German Trade Fair Industry (AUMA)
  • Waste disposal

Conditions of Participation

  • Founded at most 5 years ago
  • Less than 50 employees
  • Annual turnover of 5 million euros or less

RISING STAR – 9 sqm Booth


Is it important to you that you have your own exhibition booth? Do you want space for a roll-up banner or a small exhibit item? Do you also want walk-in customers to be able to find you? Then the RISING STAR package is perfect for your exhibition presentation:

  • 9 sqm booth space
  • Booth construction: Branding, floor covering, spotlights, storage room
  • Furniture per exhibitor: Lockable counter with printed logo, bar stool
  • Electricity connection and consumption (up to 3 KW)
  • Booth surveillance
  • Daily booth cleaning
  • Entry in the official exhibitor lists
  • Costs for the Association of the German Trade Fair Industry (AUMA)
  • Waste disposal

Conditions of Participation

  • Founded at most 5 years ago
  • Less than 50 employees
  • Annual turnover of 5 million euros or less

INNOVATION MADE IN GERMANY – Booths up to 16 sqm

For German-based companies only | Price to be announced

Would you like to present your company at Europe's largest energy industry platform with a larger booth of up to 16 sqm? Do the conditions of participation for the other offers for start-ups no longer apply to your company?

Then make the most of this opportunity and join us at the subsidized "Innovation made in Germany" joint booth from the Federal Ministry of Economics and Climate Action (BMWK).

Conditions of Participation

  • Headquartered in Germany
  • Founded at most 10 years ago
  • Fewer than 50 employees
  • Annual turnover of 10 million euros or less

Young start-ups are eligible to receive funding to participate in a series of three events, with 60% of costs covered for the first two events and 50% of costs covered for the third. Further information on the program can be found here.

More information about the joint booth

Conditions of Participation

To participate, you have to register as an exhibitor and fill out, sign, and send us the according supplementary agreement. The supplementary agreements can be selected in the registration process.

Online Exhibitor Application

Increase Your Brand Visibility

Exhibiting start-ups may take advantage of a range of marketing opportunities running up to and during The smarter E Europe at no additional cost.

Marketing Opportunities

Innovative products and groundbreaking business ideas alone won’t lead to success if nobody knows about them. As an exhibitor, you will benefit from our marketing opportunities, which will help you give your company the visibility it deserves.

The following services are free of charge:

  • Extensive customization options for your entry in the exhibitor list
  • Free distribution of a press release via news aktuell
  • Individual exhibition banner for your advertising activities

AWARD Participation

The smarter E, Intersolar, ees, Power2Drive and EM-Power AWARDs honor the innovative products and projects of future-oriented companies that make a significant contribution to the success of the new energy world.

Now it’s your turn. Show off your pioneering spirit and shine a spotlight on your own innovative strengths at the award ceremonies!

There is no participation fee for start-ups.

The submission period for the AWARDs 2024 will start December 01, 2023 and end March 1, 2024

Learn more about the AWARDs

Recruiting Package (Free of Charge for Start-ups)

Competent staff is the key to success, especially for an aspiring company. Where better to find the right employees as an energy start-up than at Europe's largest energy industry platform?

As an exhibitor of the start-up Area you can publish your job advertisement for free. The service can be ordered via the Exhibitor Cockpit.

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