Scaling E-Mobility: Markets, Software and the Race for the EV Driver

Dienstag, 23. Juni 2026

Zeit
09:30 - 11:00Uhr
Halle
ICM München
Raum
Raum 5

Bitte beachten Sie, dass alle Konferenzsessions in englischer Sprache abgehalten werden.


This session examines the evolution of e-mobility in Europe as it transitions from initial infrastructure development to a more mature stage characterized by user focus and software integration. Starting with a global view on charging infrastructure deployment, driver perception and the structural challenges shaping the adoption of e-mobility in light-duty vehicles, the discussion will then shift to how software, data and automation are transforming charging operations, reliability and scalability across different markets. Fresh market intelligence will illustrate the competitive landscape of in-home charging and highlight the suppliers becoming frontrunners. The session will also examine how charging infrastructure is shaping the choice of destinations, with design, service quality and regulation increasingly influencing driver confidence and demand. Together, these perspectives highlight the shifts in markets, technology and behavior that will determine how e-mobility can scale sustainably.

09:30 - 09:35UhrWelcome and Introduction

Robert Fisher

Principal - EV

SBD Automotive Germany GmbH

09:35 - 09:50UhrGlobal Trends in Charging and Driver Perception

Robert Fisher

Principal - EV

SBD Automotive Germany GmbH

09:50 - 09:55UhrQ&A

09:55 - 10:10UhrSoftware Driven Transformation in EV Charging

Balazs Zeitler

Global Head of eMobility Software

Siemens AG

10:10 - 10:15UhrQ&A

10:15 - 10:30UhrNew Leaders Revealed - Home Chargepoint Market Shares

John Murray

Head of EVs

LCP Delta

10:30 - 10:35UhrQ&A

10:35 - 10:50UhrBeyond Fast Charging: Building Electric Service Areas for People First

Linda Boll

Country Director

FASTNED Deutschland GmbH & Co. KG

10:50 - 10:55UhrQ&A

10:55 - 11:00UhrClosing

Die internationale Fachmesse für Ladeinfrastruktur und Elektromobilität
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Referenten
Referent
Balazs Zeitler, Siemens AG

Global Head of eMobility Software

Deutschland

Balazs Zeitler is a senior executive and technology leader in eMobility and electrification, currently heading global software department at Siemens eMobility. He brings over 15 years of experience building and scaling digital, SaaS, and energy focused businesses across both corporate and startup environments.. His background spans vehicle electrification, EV charging software, energy management, cloud platforms. Balazs focuses on turning emerging technologies into commercially viable, scalable eMobility solutions.

Referent
Robert Fisher, SBD Automotive Germany GmbH

Principal - EV

Germany

Robert began his automotive career after earning a degree in electrical engineering. He spent 15 years at Honda in Ohio, spearheading advanced product engineering initiatives and leading the North American implementation of Honda's hybrid powertrains. During this time, he also served as a key program leader for the Acura TLX and NSX, and headed the Infotainment engineering team. Since joining SBD in 2017, Robert has been integral to the Connected Car and EV practices, managing large-scale projects for OEMs and Tier 1s. Now serving as Domain Principal for Electrification, he provides global subject matter expertise to diverse projects, supporting clients' journeys in the electric revolution.

Referent
Linda Boll, FASTNED Deutschland GmbH & Co. KG

Country Director

Deutschland

Linda Boll is Country Director at Fastned Germany, where she is helping to build a future in which charging an electric car is as effortless and intuitive as charging a smartphone. After studying in Maastricht and London, she spent nearly fi ve years in public affairs, working in Brussels and The Hague on shaping the European energy sector. Since 2021, Linda has focused on expanding fast‑charging infrastructure for electric cars in Germany, working at the intersection of regulation, location development, and business strategy. Her goal: to design charging infrastructure that truly fi ts into people's everyday lives, from clear user experience at the station to reliable, high-speed charging along key corridors. In her role as Country Director, she advocates for framework conditions that make it easier for drivers, cities, and partners to switch to electric mobility at scale. Since December 2025, she has also served as Chair of the newly founded association e-mobility Deutschland e. V..

Referent
John Murray, LCP Delta

Head of EVs

United Kingdom

John leads LCP Delta's Electric Vehicle (EV) team and has overall accountability for the successful delivery of our EV-related products (EV Charging Research Service & CHARGEtrack) and consultancy projects. With over 15 years in the energy industry, he is passionate about driving the transition towards net zero - and electrification of transport is an integral piece of the puzzle. He has been with LCP Delta since 2012. During this time, he has had the privilege of supporting a wide range of businesses including energy companies, equipment manufacturers, policy makers & investors on topics ranging from EV charging to combined heat & power (CHP) to microgrids. He graduated from the University of Edinburgh with an MChem in Environmental Chemistry.

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